Web Developer, Operations Manager, Business Consultant and Development Professional
Outdoor I Sporting Goods I Sports I Grocery I Small Business
- Over 30 years sales, marketing and business development experience.
- Administrator with over 20 years of organizational and management leadership experience including human resources, advertising and customer service.
- Successful in expanding product offerings with many OEM suppliers and distributors.
- Created, developed and implemented multiple business plans.
- Proven track record of improving sales, cutting costs and exceeding goals.
- Background in retail, outdoor sports and sporting goods.
- Additional experience in web development and management including Wordpress, Joomla, Smartetailing, ADA Compliancy and Google Analytics.
HIGHLIGHTED SKILLS
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Professional Experience
Consultant 11/2021 - Present
GLG, Remote
- Provide information as a consultant related to the bicycle, sporting good or other small business industries.
- Forecast and analyze and explain trends in business.
- Advise on business set up, operations, HR, marketing & advertising of small business.
- Report on website development, social media, POS, and IT.
Web Developer 04/2010 - Present
Various Companies, Self-employed
- Design and maintain small business, club and personal websites.
- Develop websites using Wordpress, Joomla and Smartetailing.
- Maintain and update websites using google analytics and promoting ADA compliancy.
Business Development Consultant 10/2019 - Present
Various Companies, Self-employed
- Help make business more profitable using website strategies.
- Improve business bottom lines with marketing and advertising.
- Implement social media engagement
- Advise in the areas of business structure, purchasing & other areas
President/CEO 04/1998 - 10/2019
BICYCLES! Pleasanton Inc., Pleasanton, CA
- Made business development decisions that led to up to 300% increase in revenue.
- Hired additional personnel needed to increase the volume of business significantly.
- Created and implemented customer service policies which increased efficiency.
- Made advertising and marketing connections as well as created ad campaigns.
- Connected with new vendors and led the purchasing team as business increased quickly.
- Assisted in creating industry related entertainment, training and sales events.
Operations Manager 04/1996 - 03/1998
BICYCLES! Pleasanton, Pleasanton, CA
- Created a business plan and started the business from scratch.
- Acquired the real estate for multiple retail locations.
- Set up financing to enable the start of multiple business locations.
- Trained the staff to perform tasks related to sales, service and maintenance.
- Made relationships with long-term vendors that brought name brand recognition.
Store Manager 02/1988 - 03/1996
Hank & Frank Bicycles, Hayward, CA
- Led a team of store employees to increase sales by up to 100%, while improving productivity and customer service.
- Helped to acquire real estate for retail locations.
- Attended industry trade shows and conferences to make contacts and increase the quality of customer experience.
- Performed purchasing, marketing, merchandising and advertising tasks
- Sold, maintained and repaired bicycles and related products to lead by example.